21 Apr PRESS RELEASE – Earth Day 2016
Local Start Up – Do it Green Announces Exciting Results on Earth Day Making healthy, green communities one event at a time.
CALGARY, ALBERTA – April 22, 2016 – In support of Earth Day, Do it Green (DIG) is releasing its first annual report and making the YYC Food Truck Spring Frenzy event on Saturday and Sunday a zero-waste event.
As of February 1 of this year, recycling became mandatory for Calgary condos and apartments and paper and cardboard recycling rates for businesses are subject to significantly higher landfill rates. DIG is working with many of Alberta’s leading events and venues to get ahead of the curve and integrate environmental responsibility into every aspect of their events.
“Our goal is to reach 16 million people through waste, water and energy awareness programs,” says Rob Ironside, DIG’s Operations Manager. “We are on a clear path to diverting 100 metric tons of waste away from the landfill by 2020.”
DIG is a leading events management company specializing in sustainability. They manage waste, water and energy efficiency programs for the Calgary Stampede, Marathon, and Folk Music Festival – which was where the founders met and first tried out their environmental events concept. DIG will distribute its annual report at the Food Trucks festival in East Village this weekend and engage event goers on how they are contributing to #EarthDayWeekendYYC for a chance to win tickets to the Calgary Folk Music Festival.
Highlights from the report:
• Diverted more than 32 tons of waste from the landfill;
• Provided enough mobile water to eliminate more than 325,000
• Received the Calgary Award for Environmental Achievement; and
• Became a 1% For The Planet member, donating 1% of pre-tax revenues disposable water bottles to environmental charities.
“I’m proud of the organization we’re building and our results to date” says Leor Rotchild, DIG Co-Founder. “Making a meaningful contribution to our environment requires a collective effort and DIG is making it easy for Albertans to take practical steps in the right direction.”
DIG is a social enterprise offering a suite of waste, water and power solutions and a commitment to empowering people to take fun and practical steps towards the health of our community. For more information and to view DIG’s annual report, please visit www.digevents.ca
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For more information, please contact:
Leor Rotchild, Co-Founder DIG